Browsing Cuadernos. Info by Subject "brand value"
Now showing items 1-2 of 2
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Analysis of Chilean TV’s news bulletins: News content-setting as a factor of quality and editorial profile
Cuadernos.info ; Núm. 27 (2010): TEMA CENTRAL: COMUNICACIÓN ESTRATÉGICA; 25-42. -
Degree of planning and strategic management in the process of branding in LFP clubs in Spain
Cuadernos.info; No. 34 (2014): Dossier: Evolución y Futuro de la Publicidad; 93-102.