New technology-based firms play an important role in the business world, as they accelerate innovation processes and increase competitiveness. In the study of these businesses, it is necessary to involve variables of different levels of analysis. With the responses of 103 new technology-based firms, the relationship between variables at the individual, organizational, and contextual level was analyzed. The results show no clear and convincing relationship between entrepreneurial passion and creativity but there is between creativity and innovation. Also, the environmental dynamism showed no moderating influence on the passion-creative relationship but there was in the creativity-innovation relationship. The document presents a discussion of the main findings and conclusion of this work.