Greater demand for food and the scarcity of natural resources reinforce the importance of research at universities and the transfer of their technologies to firms, particularly in the case of crops. In this context, the general aim of this study is to analyze the alignment of the object and means of university-firm technology transfer in Brazilian and American agriculture schools. The research is qualitative in nature, with multiple case studies of two American universities and a Brazilian university, selected using criteria such as excellence, accessibility and technological similarities. Among the results and contributions to the field, the innovations that were generated and the identification of the differences and similarities in formal and informal processes of university-firm technology transfer may be highlighted.