Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends

Sabaj, Omar; Cabezas, Paula; Varas, Germán; González-Vergara, Carlos; Pina-Stranger, Álvaro

dc.creator	Sabaj, Omar
dc.creator	Cabezas, Paula
dc.creator	Varas, Germán
dc.creator	González-Vergara, Carlos
dc.creator	Pina-Stranger, Álvaro
dc.date	2020-05-29
dc.identifier	https://www.jotmi.org/index.php/GT/article/view/3164
dc.identifier	10.4067/S0718-27242020000100055
dc.description	The growing importance of entrepreneurship and innovation for economic growth has propitiated a discursive genre that nowadays is almost omnipresent, i.e., the pitch. As with other emerging genres used in professional settings (e.g., selling presentations, business plans, etc.), several instructional discourses regarding the pitch have come out in the form of manuals and courses offering training on “how to make a pitch more powerful”. Empirical research, however, is less common. The aim of this paper is to qualitatively review and sort out the existing empirical research on the pitch. For this, three classifying categories are proposed according to its reception (mainly by investors), the focus on discursive features, and its evolution. Finally, some critiques to the empirical research on the pitch and a description of some future trends on the field are provided. This work may be useful for professionals interested in innovation and entrepreneurship, areas in which this emerging discourse broadly circulates.	en-US
dc.format	application/pdf
dc.language	eng
dc.publisher	Facultad de Economía y Negocios, Universidad Alberto Hurtado	en-US
dc.relation	https://www.jotmi.org/index.php/GT/article/view/3164/1286
dc.rights	Copyright (c) 2020 Omar Sabaj, Paula Cabezas, Germán Varas, Carlos González-Vergara, Álvaro Pina-Stranger	en-US
dc.rights	https://creativecommons.org/licenses/by-nc-nd/4.0	en-US
dc.source	Journal of Technology Management & Innovation; Vol. 15 No. 1 (2020); 55-63	en-US
dc.source	Journal of Technology Management & Innovation; Vol. 15 Núm. 1 (2020); 55-63	es-ES
dc.source	0718-2724
dc.subject	business pitch	en-US
dc.subject	innovation discourse	en-US
dc.subject	innovation genres	en-US
dc.title	Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends	en-US
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Artículo revisado por pares	en-US

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