| dc.contributor | | en-US |
| dc.creator | Schnettler, Berta | |
| dc.creator | Ruiz, Danilo | |
| dc.creator | Sepúlveda, Oriana | |
| dc.creator | Sepúlveda, José | |
| dc.creator | Denegri, Marianela | |
| dc.date | 2009-04-01 | |
| dc.date.accessioned | 2020-10-29T14:43:07Z | |
| dc.date.available | 2020-10-29T14:43:07Z | |
| dc.identifier | https://rcia.uc.cl/index.php/ijanr/article/view/227 | |
| dc.identifier.uri | https://revistaschilenas.uchile.cl/handle/2250/156325 | |
| dc.description | Considering the increase in imports of forestry, farming and livestock products to Chile, the existence of different consumer segments was evaluated according to the relative importance of origin in decisions to purchase rice in Talca and Temuco in central-southern Chile. With this purpose, a direct survey was administered to 800 consumers, 400 in Talca (Maule Region) and 400 in Temuco (Araucanía Region). Using a conjoint analysis and hierarchical clustering, fi ve market segments were distinguished. The largest group (35.4%) gave great importance to the origin of the rice. The second largest group (25.1%) gave greater relevance to the packaging. For the third and fourth largest groups (15.4 and 12.5%, respectively), the cost of the product was the most important attribute. The smallest group (11.6%) gave slightly higher importance to the origin of the rice than the other attributes. Only this fi nal group preferred imported rice. Therefore, the results of this investigation make it possible to conclude that the origin of the rice is an important attribute for 47% of the consumers in Talca and Temuco, Chile. The other groups based their purchase decisions on the price or the product packaging. The highest proportion of consumers (88.4%) preferred domestic rice. Considerando el aumento de las importaciones de productos silvoagropecuarios en Chile, se evaluó la existencia de diferentes segmentos de consumidores según la importancia relativa del origen en la compra de arroz en la zona centro-sur de Chile. Para esto se realizaron encuestas directas a 800 consumidores, 400 de la ciudad de Talca (Región del Maule) y 400 de Temuco (Región de La Araucanía). Mediante análisis conjunto y análisis de conglomerados jerárquicos se distinguieron cinco segmentos de mercado. El más numeroso (35,4%) concedió gran importancia al origen del arroz, el segundo grupo en importancia (25,1%) otorgó mayor relevancia al envase, el tercer y cuarto grupo en importancia (15,4 y 12,5%) dieron alta relevancia al precio del producto, mientras el grupo minoritario (11,6%) dio leve mayor importancia al origen del arroz. Sólo este último grupo prefi rió arroz importado. Por lo tanto, los resultados de esta investigación permiten concluir que el origen del arroz es un atributo de importancia para 47% de los consumidores de Talca y Temuco, el resto basó su elección de compra en el precio o en el envase del producto. La mayor proporción de consumidores (88,4%) prefi rió arroz chileno. | en-US |
| dc.format | | |
| dc.language | eng | |
| dc.publisher | Pontificia Universidad Católica de Chile | en-US |
| dc.relation | https://rcia.uc.cl/index.php/ijanr/article/view/227/171 | |
| dc.source | International Journal of Agriculture and Natural Resources; Vol 36, No 2 (2009); 239-248 | en-US |
| dc.source | International Journal of Agriculture and Natural Resources; Vol 36, No 2 (2009); 239-248 | es-ES |
| dc.source | 2452-5731 | |
| dc.source | 2452-5731 | |
| dc.subject | | en-US |
| dc.subject | Importation, market segmentation, origin, Oryza sativa, rice, Arroz, importación, origen, segmentos de mercado. | en-US |
| dc.title | Importance of origin in rice purchasing decisions in Talca and Temuco, Chile. | en-US |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | | en-US |
| dc.type | | es-ES |
