One of the biggest challenges i have faced as a professional, was to design focused in mass production. I have worked for 17 years in a packaging company, which has taken me through a “do” path. It has not been an easy job, but it turned out to be very interesting. During this period, i have had the opportunity to participate from the start, and that has allowed me to witness the birth of ideas, to observe them on the clients productive lines, and finally watch how they highlight in supermarkets and in different points of sale, both in chile as well as in other countries. Uno de los grandes desafíos que he tenido como profesional, es diseñar pensando en producir. Hace 17 años trabajo en una empresa de packaging que me ha llevado por la línea del “hacer”. No ha sido una tarea fácil pero ha resultado enriquecedora. En este tiempo he podido participar desde la génesis de las cosas, lo que me ha permitido ser testigo del nacimiento de las ideas, verlas en las líneas productivas de los clientes, y luego ver cómo se destacan en supermercados y otros puntos de ventas del país y el extranjero.