El problema de la conservación del paisaje y sus geositios toma relevancia debido a su destrucción y degradación por fenómenos naturales y sociales, tales como sismos, tsunamis, tormentas, turismo y urbanización no planificados, entre otros. El paisaje de la costa norte de Michoacán, como resultado conjunto de naturaleza y hombre, ha sido evaluado para proponer su conservación a partir de una visión holística. Esta costa ha sido poco estudiada pese a presentar elementos culturales (sitios arqueológicos) y características del paisaje únicos. Los sitios arqueológicos datan del Preclásico Tardío-Fase Ortices hasta el Posclásico. El paisaje de la costa norte de Michoacán mantiene importantes valores de biodiversidad y características ecológicas excepcionales que son necesarios proteger. La correspondencia entre las áreas con potencial para la conservación paisajista y la presencia de sitios arqueológicos no parece ser casual. Evidentemente, las comunidades prehispáni-cas lograron identificar áreas excepcionales en dicho paisaje costero para ejercer allí sus actividades ceremoniales, de recreación y viviendaThe problem of landscape conservation and its geosites is even more important now than ever due to its rapid destruction and degradation by natural and social phenomena, such as earthquakes, tsunamis, storms, flooding, and even land use change, unplanned tourism and urbanization, deforestation, migration, vandalism and wars. Landscapes, understood as the result of the combined work of nature and humans of the northern coast of Michoacán, México, were assessed to propose their conservation with a holistic approach. This coast has been little studied and presents unique cultural (archaeological sites) and landscape features. Archaeological sites here date as far back as the Late Pre-Classic-Ortices Phase (b. C. 500-a. D. 300), and Classic and Post-Classic periods (a. D. 1200-1523). Coastal landscape in northern Michoacán has important biodiversity values, and landscape-environmental unique characteristics, which is necessary to preserve. The overlapping of landscape-environmental distinctiveness and the presence of archaeological sites does not seem casual. It is evident that pre-Hispanic communities identified those distinctive areas on this coastal landscape for their ceremonial, recreational, livelihoods, and other activities