This type of virtual approach / virtual meeting has gained popularity especially in the upper social class sectors, with the United States, Europe and Latin America being the places with the most sugar babies in the world. During the analysis, it was possible to identify two current and stable key instances in the presentation, relationship and possible contractual conditions. After being identified, they necessarily need to be named. In this regard, I propose the concept of virtual approach (virtual approach) and virtual meeting (virtual meeting). The first term was designed to indicate a moment of rapprochement prior to a meeting or agreement, while the second refers to more specific instances of the meeting, such as setting an appointment or starting a relationship.En el contexto de los estudios de género y de masculinidades, se presenta una propuesta reflexiva sobre las relaciones de género y la dominación masculina en la actualidad analizando un tipo de relacionamiento especifico conocido como Daddy & Babies Sugar . Este artículo pretende brindar reflexiones sobre estas nuevas formas de vinculación entre hombres y mujeres desde lo que consideramos una concepción posmoderna, pero a su vez conservadora y androcéntrica.