Unicorn companies in Mexico, innovative business models: Kavak case study
Empresas unicornio en México, modelos de negocio innovadores: Caso de estudio Kavak
| dc.creator | Bernal Barbosa, Laura Beatriz | |
| dc.date | 2022-06-13 | |
| dc.date.accessioned | 2022-07-13T14:41:50Z | |
| dc.date.available | 2022-07-13T14:41:50Z | |
| dc.identifier | http://revistas.ubiobio.cl/index.php/HHEE/article/view/5515 | |
| dc.identifier.uri | https://revistaschilenas.uchile.cl/handle/2250/195757 | |
| dc.description | Unicorn companies are business models that are characterized by having capital of more than one billion dollars. The objective of this work is to carry out an exploratory analysis from different organizational theoretical perspectives, as well as to estimate the elements of the environment and main world trends that have directly affected the devel-opment, growth and permanence in the market of the company Kavak, one of the main unicorns. from Latin America. For its realization, the case study methodology was carried out. It was observed that the use of electronic commerce and technology along with an innovative model are differentiating factors that have generated sustainable competitive advantages. | en-US |
| dc.description | Las empresas unicornio son modelos de negocio que se caracterizan por contar con capitales superiores a los mil millones de dólares. El objetivo de este trabajo es realizar un análisis exploratorio desde diferentes perspectivas teóricas organizacionales, así como estimar los elementos del entorno y principales tendencias mundiales que han in-cidido directamente en el desarrollo, crecimiento y permanencia en el mercado de la em-presa Kavak uno de los principales unicornios de América Latina. Para su realización se llevó a cabo la metodología del estudio de casos. Se observó que la utilización del co-mercio electrónico y la tecnología a la par de un modelo innovador son factores diferen-ciadores que le han generado ventajas competitivas sostenibles. | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Horizontes Empresariales | es-ES |
| dc.relation | http://revistas.ubiobio.cl/index.php/HHEE/article/view/5515/4401 | |
| dc.source | Horizontes Empresariales; Vol. 21 Núm. 1 (2022): Mayo; 5-22 | es-ES |
| dc.source | 0719-0875 | |
| dc.source | 0717-9901 | |
| dc.subject | Unicornios | es-ES |
| dc.subject | Teorías organizacionales | es-ES |
| dc.subject | Entorno organizacional | es-ES |
| dc.subject | Unicorns | en-US |
| dc.subject | Organizational theories | en-US |
| dc.subject | Organizational environment | en-US |
| dc.title | Unicorn companies in Mexico, innovative business models: Kavak case study | en-US |
| dc.title | Empresas unicornio en México, modelos de negocio innovadores: Caso de estudio Kavak | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion |
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Horizontes Empresariales
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