Title: INNOVATION IN SMALL BUSINESS – TROPICAL BRASIL CASE STUDY Innovation is remarked by several authors as a strategy and need for companies survival on a changing environment. The adoption of an innovation culture is not an easy task. Innovation comes from the change and requires an adequate organizational environment. The organization environment must allow and incentive creativity and trial errors acceptance. This article discusses and characterizes the innovation in a small company environment: Tropical Brasil. Company analysis is based in working papers and previous researches. It suggests that an innovation culture is related to the entrepreneur, its goals and beliefs. To the way he manage the business “infecting” all people with his will and anxiety for doing better.Title: INNOVATION IN SMALL BUSINESS – TROPICAL BRASIL CASE STUDY Innovation is remarked by several authors as a strategy and need for companies survival on a changing environment. The adoption of an innovation culture is not an easy task. Innovation comes from the change and requires an adequate organizational environment. The organization environment must allow and incentive creativity and trial errors acceptance. This article discusses and characterizes the innovation in a small company environment: Tropical Brasil. Company analysis is based in working papers and previous researches. It suggests that an innovation culture is related to the entrepreneur, its goals and beliefs. To the way he manage the business “infecting” all people with his will and anxiety for doing better.A inovação tem sido apontada por diversos autores como uma estratégia e muitas vezes como uma necessidade para a sobrevivência da organização em contextos de mudança. No entanto, a adoção de uma cultura de inovação não é uma tarefa fácil, tendo em vista que a inovação advém da mudança que por sua vez requer um ambiente propício para permitir e fomentar a criatividade e para aceitar os erros que porventura aconteçam. Esse artigo tem como objetivo discutir e caracterizar a inovação no ambiente de uma pequena empresa a partir de um estudo de caso na Tropical Brasil. A análise da empresa fundamentada em autores clássicos sugere que a adoção de uma cultura de inovação, está diretamente ligada à figura do empreendedor, seus objetivos e crenças e na forma como gere seus negócios "contaminando" a todos na empresa com sua inquietude e vontade de fazer sempre melhor.