In the study on Mexico´s states competitiveness published in 2008 by the Instituto Mexicano para la Competitividad (IMCO), noted that the state of Sinaloa is a national leader in the production of food, in this state where nearly 30% of the total food production in the country. However, in the state recognized weaknesses that undermine the competitiveness identified by the same IMCO, such as lack of added value in the products sold. Sinaloa is an excellent producer of food, but their marketing is at the primary level, low value-added. This has generated a farming culture in harvesting market the product without any intermediate step towards industrialization. Another weakness is the lack of patents, most of the research is not marketed, not transformed or transferred to the business sector. In this sense, the generation of patent-based companies or leverage a type of intellectual property is extremely low. Moreover, Sinaloa is one of the states that started business in the country, reflecting a culture conducive to entrepreneurship, however, these businesses in more than 95% are traditional companies, according to the Department of Economy, companies where technology integration is not a key factor. It is seen, therefore, a low migration towards industrialization of products and the generation of technology-based companies. The aim of this paper is to analyze the innovative behavior of Sinaloa´s agricultural sector and its effects on product improvement. This work is based on the experience of implementing an innovation model in a regional company, recognized for its type, size, products handled, profile market and participation in projects. The task is to generate the registration of a case showing a new innovative behavior focused on the generation of value-added products through a combination of market intelligence and technology transfer.