The aim of this paper is to present and discuss the main technological trends concerning to the process of the introduction of Digital TV in the Brazilian market and its implications in terms of a new electro-electronic complex configuration, considering that this process could be understand a great industrial innovation. In this sense one tries to search the implications of this innovation to the inter-companies competitiveness process and to the electro-electronic productive chain re-configuration as a whole. The methodological approach involves multiple methods of research used to capture data from the stakeholders, like: the companies involved in production of integrated Digital TV or set-top boxes, Brazilian broadcasters and representatives of the government.The aim of this paper is to present and discuss the main technological trends concerning to the process of the introduction of Digital TV in the Brazilian market and its implications in terms of a new electro-electronic complex configuration, considering that this process could be understand a great industrial innovation. In this sense one tries to search the implications of this innovation to the inter-companies competitiveness process and to the electro-electronic productive chain re-configuration as a whole. The methodological approach involves multiple methods of research used to capture data from the stakeholders, like: the companies involved in production of integrated Digital TV or set-top boxes, Brazilian broadcasters and representatives of the government.O objetivo deste artigo é apresentar e discutir as principais tendências tecnológicas em relação ao processo de introdução da TV digital no mercado brasileiro e suas implicações em termos da nova configuração do complexo eletroeletrônico, considerando que esse processo pode ser entendido como uma grande inovação industrial. Nesse sentido, procura-se estudar as implicações dessa inovação no processo de competitividade inter-empresarial e na re-configuração da cadeia produtiva eletroeletrônica no geral. A abordagem metodológica envolve múltiplos métodos de pesquisa, utilizados na obtenção de informações junto aos vários parceiros de negócio, como as companhias envolvidas na produção da TV digital integrada ou set-top boxes, emissoras brasileiras de televisão e representantes do governo.