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dc.creatorNiyawanont, Napatsaporn
dc.date2022-10-30
dc.identifierhttps://www.jotmi.org/index.php/GT/article/view/4052
dc.identifier10.4067/S0718-27242022000300040
dc.descriptionThe research objectives were to develop the digital transformation process measurement model and to study the correlation structure between the digital transformation process and firm outcomes. The population consisted of 466 agriculture & food industry companies in Thailand. Data were collected by online questionnaire from an entrepreneur/chairman/executive of each company, and 224 responses were received. The data were analyzed by exploratory factor analysis, confirmatory factor analysis, and path analysis. The results showed that the newly developed digital transformation process was consistent with the empirical data and this results in 3 steps of the digital technology operation process which are (1) the internet of things (2) big data (3) the platform business model. In addition, the digital transformation process had a statistically significant positive influence on firm outcomes. The digital transformation process could be a guideline for the digital transformation of the agriculture & food industry to be successful in the digital economy era.en-US
dc.formatapplication/pdf
dc.languageeng
dc.publisherFacultad de Economía y Negocios, Universidad Alberto Hurtadoen-US
dc.relationhttps://www.jotmi.org/index.php/GT/article/view/4052/1453
dc.rightsCopyright (c) 2022 Napatsaporn Niyawanonten-US
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 17 No. 3 (2022); 40-51en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 17 Núm. 3 (2022); 40-51es-ES
dc.source0718-2724
dc.subjectdigital transformation process; internet of things; big data; platform business model; firm outcomes; agriculture & food industryen-US
dc.titleStructural Equation Modelling of Digital Transformation Process of Thailand Agriculture & Food Industryen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por paresen-US


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