The aim of the research is to study the features that should be taken into account when facilitating innovations through reflection, and focusing on the impacts of reflection on innovation. A single case study approach was used in the study. The data was gathered with semi-structured interviews and also innovation measurement data were gathered from the company. To achieve an overall view of the studied organization with regard to the research questions, representatives from different organizational levels were interviewed. In total, six interviews were conducted, including the director, two managers and three employees. The studies of different innovation measurement and management have mainly been theoretical considerations. Further, the role of reflection in facilitating innovation in organizations has been neglected in current literature. The current study presents the features of reflective procedure of facilitating and assessing innovations. The results can be utilized by managers working with innovation management.