Browsing Acta Bioethica by Author "Soba, Mustafa"
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Eyes do not lie. Investigation of the effectiveness of outdoor advertising instruments: an applied neuromarketing research with eye-tracking technique
Şik, Eser; Soba, Mustafa. Acta Bioethica; Vol 27 No 2 (2021): Bioética y Discursos Limítrofes; 235-246 -
Eyes do not lie. Investigation of the effectiveness of outdoor advertising instruments: an applied neuromarketing research with eye-tracking technique
Şik, Eser; Soba, Mustafa. Acta Bioethica; Vol. 27 No. 2 (2021): Bioética y Discursos Limítrofes; 235-246