Book: Bringing out the best in people  Author: Aubrey Daniels Publisher: Mc Graw-Hill (New York), 2000 Applied behavior analysis is characterized by offering applicable solutions to socially relevant problems in a scientifically valid way, and this book is a clear demonstration of its efficiency in contributing to solving the age-old problem of motivation at work.Libro: Bringing out the best in people  Autor: Aubrey Daniels Editorial: Mc Graw-Hill (New York), 2000 El análisi de conducta aplicado se caracteriza por ofrecer soluciones aplicables a problemas socialmente relevantes de manera científicamente válida y este libro constituye una clara demostración de su eficiencia para aportar a la resolución del antiguo problema de la motivación en el trabajo.