LATIN AMERICAN modernismo does not get old. We might say that the obsessions of the modernistas —eroticism, the dark side of reason, the horror of urbanism, and alienation— became so ubiquitous in the twentieth century as to be woven into the very fabric of our cultural present. More than other “movements,” Modernismo has also proven itself ideally suited to modern, interpretive approaches to the study of Literature. Its sublimation of desire and expression of primitive fears invites psychoanalytic criticism, while its interest in luxury calls for a Marxist exploration of commodification, consumption and false consciousness. The representation of women in modernismo, as well as copious modernista formulations about what it means to be modern, have also made it an excellent fit with more eclectic, cultural studies approaches that privilege gender and urbanism. Andrew Reynolds’ new book, The Spanish American Crónica Modernista, Temporality and Material Culture: Modernismo’s Unstoppable Presses (Bucknell UP, 2012), belongs in this cultural studies constellation. Specifically, Reynolds employs a material culture studies approach by reading the crónica through journalistic practices, while also drawing from sociological and poststructuralist theorists such as Deleuze and Bourdieu. His take on the crónica modernista is a valuable contribution to crónica studies that revises some of the current analytical commonplaces on the topic.