Browsing Journal of Theoretical and Applied Electronic Commerce Research by Subject "Online consumer behavior"
Now showing items 1-2 of 2
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Uncovering the Nature of Information Processing of Men and Women Online: The Comparison of Two Models Using the Think-Aloud Method
Journal of theoretical and applied electronic commerce research v.7 n.2 2012. -
Virtual Customers behind Avatars: The Relationship between Virtual Identity and Virtual Consumption in Second Life
Journal of theoretical and applied electronic commerce research v.7 n.2 2012.