Browsing Journal of Theoretical and Applied Electronic Commerce Research by Subject "Virtual worlds"
Now showing items 1-2 of 2
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Augmented Focus Groups: On Leveraging the Peculiarities of Online Virtual Worlds when Conducting In-World Focus Groups
Journal of theoretical and applied electronic commerce research v.7 n.2 2012. -
Virtual Customers behind Avatars: The Relationship between Virtual Identity and Virtual Consumption in Second Life
Journal of theoretical and applied electronic commerce research v.7 n.2 2012.