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Investigation of Entrepreneurial Leadership and Digital Transformation: Achieving Business Success in Uncertain Economic Conditions

Author
Chaniago, Harmon

Full text
https://www.jotmi.org/index.php/GT/article/view/4086
10.4067/S0718-27242023000200018
Abstract
In an uncertain economic situation marked by the COVID-19 pandemic, economic growth is difficult to predict, people's purchasing power is falling, and many companies have collapsed. However, some small business actors can survive and thrive. They carry out various innovations, strategies, and actions according to the situation, including digital transformation. This study investigates the role of culinary sector entrepreneurial leaders in digital transformation and their impact on business success. The research uses a confirmatory survey method. Research objects are the leaders of small businesses in the culinary field in Bandung, Indonesia. The number of samples is 168 culinary entrepreneurs, and the samples are collected through snowball sampling. The results of the study show that entrepreneurial leadership has a positive effect on business success and corporate digital transformation. Digital transformation also has a positive influence on business success. Simultaneously, entrepreneurial leadership and digital transformation positively affect business success. The role of entrepreneurial leaders is not only in business success but also in dominant changes in company operations, such as the use of digital technology.
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Discipline
Artes, Arquitectura y UrbanismoCiencias Agrarias, Forestales y VeterinariasCiencias Exactas y NaturalesCiencias SocialesDerechoEconomía y AdministraciónFilosofía y HumanidadesIngenieríaMedicinaMultidisciplinarias
Institutions
Universidad de ChileUniversidad Católica de ChileUniversidad de Santiago de ChileUniversidad de ConcepciónUniversidad Austral de ChileUniversidad Católica de ValparaísoUniversidad del Bio BioUniversidad de ValparaísoUniversidad Católica del Nortemore

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