This study presents a systematic process to evaluate pivotal factors influencing technology transfer within the Thailand context, incorporating the perceptions of both technology adopters and developers. Utilizing a rigorous triangulation of methods, including preliminary assessments, extensive interviews, and a systematically structured questionnaire, the Evaluation Matrix of Technology Transfer (EMTT) was formulated. The EMTT encompasses six fundamental components: 1) Knowledge/Know-how, 2) Artifacts, 3) User Insight, 4) Marketing, 5) Intellectual Property, and 6) Technology Transfer Management. Notably, among these, Artifacts emerged as paramount. Divergences in perspectives between adopters and developers became evident. While adopters underscored the alignment of research outputs with user requirements, developers accentuated the importance of adept management in technology transfer. In addition, a discernable discrepancy was observed in six evaluative aspects; adopters placed a premium on the R&D prowess of researchers, whereas developers highlighted the value of research collaboration with the industrial sector. Collectively, this robust assessment paradigm offers pertinent insights, underscoring the imperatives for judicious decision-making and fostering efficacious technology transfer processes within Thailand.