A Legacy of Animosity in the Southern Cone of South America? Attitudes of Paraguayan Consumers Towards Argentina and Brazil
¿Un legado de animosidad en el Cono Sur de América? Actitudes de los consumidores paraguayos hacia Argentina y Brasil
| dc.creator | Pisani, Michael | |
| dc.creator | Cáceres Zarate, Alcides G. | |
| dc.creator | Tello, José-Carlos | |
| dc.creator | Becker, Silvio Eduardo | |
| dc.date | 2023-12-31 | |
| dc.date.accessioned | 2024-05-31T15:47:35Z | |
| dc.date.available | 2024-05-31T15:47:35Z | |
| dc.identifier | https://revistas.udec.cl/index.php/ran/article/view/11465 | |
| dc.identifier | 10.29393/RAN10-5LAMS40005 | |
| dc.identifier.uri | https://revistaschilenas.uchile.cl/handle/2250/243040 | |
| dc.description | Purpose: This article explores the interconnection between Paraguayan consumer behavior and products from Argentina and Brazil, situating the study within the context of past hostilities (animosity) and present uneven relations among the three nations. Methodology: Employing snowball sampling methodology, we conducted surveys with 385 middle- and upper-class Paraguayans from the greater Asunción area, both in-person and online, during the first half of 2022. The survey included questions on country-of-origin scales (specially consumer animosity), product preferences, and demographics. We developed and estimated a conceptual model connecting antecedents with Paraguayan consumer attitudes toward Argentina and Brazil using multiple regression. Findings: The impact of acculturation and the receipt of household remittances is significant on consumer animosity (CA). Elevated levels of acculturation intensify CA, while receiving household remittances acts as a mitigating factor against CA feelings. Practical Implications: Novel antecedents of consumer animosity inform and may guide decision-making for businesses and policymaking in addressing consumer animosity in Paraguay. Originality: This is the first study of consumer animosity in Paraguay. | en-US |
| dc.description | Propósito: Analizar la interconexión entre comportamiento del consumidor paraguayo y productos de origen argentino y brasileño, considerando hostilidades pasadas y actuales relaciones desiguales. Metodología: Mediante muestreo de bola de nieve, se encuestó a 385 paraguayos de clases media-alta de Gran Asunción en persona y en línea durante el primer semestre de 2022. El cuestionario incluyó escalas de país de origen, preferencias de productos y datos demográficos. Se desarrolla y estima un modelo conceptual, utilizando regresión múltiple, que vincula antecedentes con actitudes de consumidores paraguayos hacia productos hechos en Argentina y Brasil. Resultados: Aculturación y recepción de remesas domésticas influyen significativamente en la animosidad del consumidor (AC), incrementándola y mitigándola respectivamente. Implicaciones: Nuevos antecedentes de AC informan y pueden guiar la toma de decisiones empresariales y políticas públicas para abordar la AC en Paraguay. Originalidad: Primera investigación sobre animosidad del consumidor paraguayo. | es-ES |
| dc.format | application/zip | |
| dc.format | text/xml | |
| dc.format | text/html | |
| dc.format | application/pdf | |
| dc.language | eng | |
| dc.publisher | Escuela de Administración y Negocios | en-US |
| dc.relation | https://revistas.udec.cl/index.php/ran/article/view/11465/10755 | |
| dc.relation | https://revistas.udec.cl/index.php/ran/article/view/11465/10756 | |
| dc.relation | https://revistas.udec.cl/index.php/ran/article/view/11465/10757 | |
| dc.relation | https://revistas.udec.cl/index.php/ran/article/view/11465/10596 | |
| dc.rights | Copyright (c) 2024 Michael Pisani, Alcides G. Caceres Zarate, Jose-Carlos Tello, Silvio Eduardo Becker | en-US |
| dc.rights | https://creativecommons.org/licenses/by/4.0 | en-US |
| dc.source | RAN - Revista Academia & Negocios; Vol. 10 No. 1 (2024); 68-83 | en-US |
| dc.source | RAN - Revista Academia & Negocios; Vol. 10 Núm. 1 (2024); 68-83 | es-ES |
| dc.source | 0719-6245 | |
| dc.source | 0719-7713 | |
| dc.subject | Animosidad del consumidor | es-ES |
| dc.subject | Paraguay | es-ES |
| dc.subject | Argentina | es-ES |
| dc.subject | Brasil | es-ES |
| dc.subject | Consumer Animosity | en-US |
| dc.subject | Paraguay | en-US |
| dc.subject | Argentina | en-US |
| dc.subject | Brazil | en-US |
| dc.title | A Legacy of Animosity in the Southern Cone of South America? Attitudes of Paraguayan Consumers Towards Argentina and Brazil | en-US |
| dc.title | ¿Un legado de animosidad en el Cono Sur de América? Actitudes de los consumidores paraguayos hacia Argentina y Brasil | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion |
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Revista Academia & Negocios
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