The animation process, as one of the key areas within the hotel, plays a fundamental role in the general operation of the installation. That said, it is essential to plan and carry out recreational and cultural activities from a creative, efficient and innovative approach. For this reason, the general objective of this scientific article is to propose activities within the framework of creative tourism to complement the animation program of the Brisas Guardalavaca hotel. The methodology used contains dissimilar investigative tools and techniques such as observation, rain of ideas, the checklist, the identification of strengths and weaknesses, among others. In addition, some bibliometric tools were used to support the study and the Science Direct database of Scopus was used. The results show some difficulties in the hotel animation process, despite its positive image and good condition in general. Likewise, various activities were proposed to meet the needs of children, the elderly, the newly married, the disabled, etc. As conclusions, the importance of perfecting and updating the recreation plans of an entity is recognized, being according to the new client needs and in harmony with the changing environment to reach high levels of satisfaction.