Disaster relief housing after natural catastrophes is a crucial issue; the need for shelters has to be rapidly addressed, so that victims have a chance to return to their daily activities as soon as possible and to allow for a quick economic recovery. The design of permanent housing constitutes a significant part of the reconstruction process after a natural disaster; it should, however, consider the history and social factors in the context of any given community. A housing recovery that responds to the population needs according to the available resources and cultural heritage is a top priority.This essay analyzes the considerations of the local context and architectural heritage during the reconstruction process after the 2010 earthquake in Chile. Case studies illustrate rebuilding initiatives by relief organization, universities, designers and communities. They show the potential but also the difficulties to rebuild after a natural disaster with the support of governmental funding.Keywords: City; Architectural heritage, earthquake reconstruction plan, reconstruction subsidy housing.