| dc.creator | de Castro Fettermann, Diego | |
| dc.creator | Souza Santos, Ione | |
| dc.creator | Luz Tortorella, Guilherme | |
| dc.creator | Almeida Marodim, Giuliano | |
| dc.date | 2015-06-30 | |
| dc.date.accessioned | 2019-04-17T22:08:19Z | |
| dc.date.available | 2019-04-17T22:08:19Z | |
| dc.identifier | http://revistas.ubiobio.cl/index.php/RI/article/view/2222 | |
| dc.identifier.uri | http://revistaschilenas.uchile.cl/handle/2250/49963 | |
| dc.description | A indústria automobilística tem apresentado uma maior variedade de produtos na tentativa de melhor atender as necessidades dos clientes. Entretanto, nem sempre a maior variedade de produtos está associada a maior quantidade de vendas, visto que o custos de produçãotendem a aumentar com elevados níveis de variedade. O objetivo deste trabalho é identificar a associação entre a variedade dos automóveis no mercado brasileiro e a venda de veículos. A amostra representa o ano de 2013 e incorpora 94,35% do volume de licenciamentos deautomóveis no Brasil, somando um total de 118 diferentes modelos analisados. Os resultados apresentados confirmam que a variedade dos automóveis disponibilizada no Brasil está associada significativamente com a venda de veículos. Além disto, de acordo com o segmentode mercado (entrada, compacto, sedan, utilitário e SUV), também foi analisada a associação entre a variedade de produto e a quantidade de vendas. Foi identificada correlação positiva e significativa ao nível de 5% em todas as categorias, com exceção dos veículos do tipo SUV. Entre esses segmentos de mercado, foi identificada que a variedade disponibilizada possui maior associação nos segmentos de automóveis de entrada e utilitários. Diante destes resultados, pode-se considerar que no mercado brasileiro a variedade de produtos apresenta forte associação com as vendas na indústria automobilística, diferentemente doapresentado em estudos internacionais, podendo contribuir para as definições estratégicas de atuação das empresas.The automobile industry has shown a greater variety of products in an attempt to better meet customer needs. However, not always the greatest product variety is associated with a higher amount of sales, since the production costs tend to increase with higher levels of variety. Theobjective of this work is to identify the association between the variety of vehicles in the Brazilian market and the sale of vehicles. The sample represents the year 2013 and incorporates 94,35% of volume of sold cars in Brazil, with a total of 118 different models analyzed. The results presented confirm that the variety of cars available in Brazil is significantly associated with the sale of vehicles. Moreover, according to the market segment (entry, compact, sedan, SUV and utility), it was also analyzed the association between product variety and the amount of sales. It was identified a positive and significant correlation at the 5% level in all categories, except for SUV type vehicles. Among these market segments, it was noticed that the available variety is especially related with the segments of entry cars and utilities.These findings imply that in the Brazilian market the variety of products has a strong association with sales in the automotive industry, unlike it was shown in international researches and may contribute to the strategic orientation of the companies. | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Universidad del Bio-Bio | es-ES |
| dc.relation | http://revistas.ubiobio.cl/index.php/RI/article/view/2222/3227 | |
| dc.relation | /*ref*/ALIZON, F., SHOOTER, S.B., and SIMPSON, T.W. Henry Ford and the Model T: lesons for product platforming and mass customization. Design Studies, 2009, vol.30, no. 5, p.588-605, 2009. doi: 10.1016/j.destud.2009.03.003. | |
| dc.relation | /*ref*/ANFAVEA (Brazilian Automotive Industry Association). Brazilian Automotive Industry Yearbook, São Paulo, 2014. Disponível em <a href="http://www.anfavea.com.br/anuario.html" target="_blank">http://www.anfavea.com.br/anuario.html</a> | |
| dc.relation | /*ref*/AUTOMOTIVE NEWS. U.S. car sales, Dec. & YTD. 2014, [Acesso em 05/03/2014] Disponível em <a href="http://www.autonews.com/data/datacenter01archive/datacenter/1058" target="_blank">http://www.autonews.com/data/datacenter01archive/datacenter/1058</a> | |
| dc.relation | /*ref*/BARDAKCI, A., and WHITELOCK, J. How “ready” are customers for mass customization? an exploratory investigation. European Journal of Marketing, 2004,vol. 38, no. 11/12, p. 1396-1416. Doi:10.1108/03090560410560164. | |
| dc.relation | /*ref*/BARDAKCI, A., WHITELOCK, J. Mass-customisation in marketing: the consumer perspective.Journal of Consumer Marketing, 2003, vol.20, no 5, p.463-479. doi:10.1108/07363760310489689. | |
| dc.relation | /*ref*/CHEN, C., and WANG, L. Integrating rough set clustering and grey model to analyse dynamic customer requirements. Proceedings of the Institution of Mechanical Engineers Part B-Journal of Engineering Manufacture, 2008, vol. 222, no. 2, p.319-332. doi:10.1243/09544054JEM826. | |
| dc.relation | /*ref*/CLARK, K., and FUJIMOTO, T. Product Development Performance Strategy, organization, and management in the world auto industry. 1th ed. Harvard Business Press, Boston, 1991. | |
| dc.relation | /*ref*/COTRELL, T., and NAULT, B.R. Product variety and firm survival in the microcomputer software industry. Strategic Management, 2004, vol.25, no 10, p.1005-1025. Doi: 10.1002/smj.408. | |
| dc.relation | /*ref*/DA SILVEIRA, G. A framework for the management of product variety. International Journal of Operations & Production Management, 1998, vol.18, no 3, p.271-285. doi:10.1108/01443579810196471. | |
| dc.relation | /*ref*/DA SILVEIRA, G., BORENSTEIN, D., and FOGLIATTO, F. S. Mass customization: literature review and research directions. International Journal of Production Economics, 2001, vol. 72, no 1, p. 1-13. doi:10.1016/S0925-5273(00)00079-7. | |
| dc.relation | /*ref*/DAABOUL, J., DA CUNHA, C., BERNARD, A., and LAROCHE, F. Design for mass customization: Product variety vs. process variety. CIRP Annals-Manufacturing Technology, 2011, vol. 60, no 1, p.169-174. doi:10.1016/j.cirp.2011.03.093. | |
| dc.relation | /*ref*/DURAY, R., WARD, P.T., MULLIGAN, G.W. and BERRY, W.L. Approaches to mass customization: configurations and empirical validation. Journal of Operations Management, 2000, vol. 18, no 6, p.605-625.doi:10.1016/S0272-6963(00)00043-7. | |
| dc.relation | /*ref*/ELMARAGHY, H., SCHUH, G.; ELMARAGHY, W., PILLER, F., SCHÖNSLEBEN, P., TSENG, M. and BERNARD, A. Product variety management.CIRP Annals-Manufacturing Technology,2013, vol.62, no 2, p.629-652. doi:10.1016/j.cirp.2013.05.007. | |
| dc.relation | /*ref*/FENABRAVE (Federação Nacional da Distribuição de Veículos Automotores) . Anuário do setor de distribuição de veículos automotores no Brasil 2013. 2014 São Paulo. Disponível em <a href="http://www3.fenabrave.org.br:8082/plus/modulos/listas/index.php?tac=indices-e-numeros&idtipo=6&layout=indices-e-numeros" target="_blank">http://www3.fenabrave.org.br:8082/plus/modulos/listas/index.php?tac=indices-e-numeros&idtipo=6&layout=indices-e-numeros</a> | |
| dc.relation | /*ref*/FETTERMANN, D. C., ECHEVESTE, M. E. S., and MARTINS, V. L. M. Configurador de produto para a customização em massa na indústria automobilística. Produto & Produção, 2012, vol.13, no 1.p.34-58. | |
| dc.relation | /*ref*/FETTERMANN, D.C., and ECHEVESTE, M.E.S. New product development for mass customization: a tools systematic review. Production & Manufacturing Research, 2014, vol. 2, no 1. doi:10.1080/21693277.2014.910715. | |
| dc.relation | /*ref*/FETTERMANN, D.C., ECHEVESTE, M.E.S. and TEN CATEN, C. S. When and How to use the online configurator in the Automobile Industry. IEEE Latin America Transactions, 2012, vol.10, no 6, p.2331-2341. doi:10.1109/TLA.2012.6418140. | |
| dc.relation | /*ref*/FISHER, M., RAMDAS, K. and ULRICH, K. Component sharing in the management of product variety: a study of automotive braking systems. Management Science, 1999, vol.45, no 3, p.297-315. Doi:10.1287/mnsc.45.3.297. | |
| dc.relation | /*ref*/FISHER, M.L., and ITTNER, C.D. The impact of product variety on automobile assembly operations: empirical evidence and simulation analysis. Management Science, 1999, vol. 45, no 6, p.771-786. doi:10.1287/mnsc.45.6.771. | |
| dc.relation | /*ref*/FOGLIATTO, F.S., and DA SILVEIRA, G. J. Mass customization: a method for market segmentation and choice menu design.International Journal of Production Economics,2008, vol.111, no 2, p.606-622. doi:10.1016/j.ijpe.2007.02.034. | |
| dc.relation | /*ref*/FORZA, C., and SALVADOR, F. Application support to variety management. International Journal of Production Research, 2008, vol. 46, no 3, p.817-836. doi:0.1080/00207540600818278. | |
| dc.relation | /*ref*/GILMORE, J.H., and PINE II, J.B. The four faces of mass customization. Harvard Business Review, vol.75, no.1, p.90-102. 1997. PMID:10174455. | |
| dc.relation | /*ref*/HOLWEG, M., and GREENWOOD, A. Product Variety, Life Cycles, and Rate of Innovation–Trends in the UK Automotive Industry.World Automotive Manufacturing, 2001, vol. 36, p.12-16, april. | |
| dc.relation | /*ref*/HOLWEG, M., and MIEMCZYK, J. Delivering the ‘3-day car’—the strategic implications for automotive logistics operations.Journal of purchasing and supply management, 2003, vol. 9, no. 2, p.63-71. doi:10.1016/S1478-4092(03)00003-7. | |
| dc.relation | /*ref*/HOLWEG, M., and PIL, F.K. Successful build-to-order strategies: start with the customer. MIT Sloan Management Review, 2001, fall. | |
| dc.relation | /*ref*/HUFFMAN, C., and KAHN, B. E. Variety for sale: mass customization or mass confusion? Journal of Retailing, 1998, vol. 74, no 4, p. 491-513. doi:10.1016/S0022-4359(99)80105-5. | |
| dc.relation | /*ref*/JIAO, J., MA, Q., and TSENG, M. M. Toward high-added products and services: mass customization and beyond. Technovation, 2003, vol.23, no 4, p.809–821. doi:10.1016/S0022-4359(99)80105-5. | |
| dc.relation | /*ref*/JOSE, A., and TOLLENAERE, M. Modular and plataform methods for product family design: literature analysis. Journal of Intelligent Manufacturing, 2005, vol.16, no 3, p.371-390. doi:10.1007/s10845-005-7030-7. | |
| dc.relation | /*ref*/KARPOWITZ, D.J., COX, J.J., HUMPHERYS, J.C., and WARNICK, S.C. A dynamic workflow framework for mass customization using web service and autonomous agent techniques. Journal of Intelligent Manufacturing, 2008, vol. 19, no 5, p.537-552.doi:10.1007/s10845-008-0136-y. | |
| dc.relation | /*ref*/KEKRE, S., and SRINIVASAN, K. Broader product line: a necessity to achieve success? Management Science, 1990, vol. 36 no 10, p. 1216-31. doi:10.1287/mnsc.36.10.1216. | |
| dc.relation | /*ref*/KOTHA, S. Mass customization: implementing the emerging paradigm for competitive advantage. Strategic Management Journal, 1995, vol. 16, no S1, p. 21-42. doi:10.1002/smj.4250160916. | |
| dc.relation | /*ref*/LANCASTER, K. The economics of product variety: a survey. Marketing Science, 1990, vol. 9, no 3, p.189-206. doi:10.1287/mksc.9.3.189. | |
| dc.relation | /*ref*/LIETCHY, J., RAMASWAMY, V., and COHEN, S.H. Choice menus for mass customization: An experimental approach for analyzing customer demand with an application to a web-based information service.Journal of Marketing Research, 2001, vol. 38, no 2, p.183-196. doi:10.1509/jmkr.38.2.183.18849. | |
| dc.relation | /*ref*/MACDUFFIE, J.P., SETHURAMAN, K., and FISHER M.L. Product Variety and Manufacturing Performance: Evidence from the International Automotive Assembly Plant Study. Management Science, 1996,vol. 42, no 3, p.350-369. doi:10.1287/mnsc.42.3.350. | |
| dc.relation | /*ref*/MCADAMS, D.A., STONE, R.B., and WOOD, K.L. Functional Interdependence and Product Similarity Based on Customer Needs. Research in Engineering Design, 1999, vol.11, no 1, p.1-19. Doi:10.1007/s001630050001. | |
| dc.relation | /*ref*/PATEL, P. C. and JAYARAM, J. The antecedents and consequences of product variety in new ventures: An empirical study. Journal of Operations Management, 2004, vol.32, no 1, p.34-50. doi:10.1016/j.jom.2013.07.002. | |
| dc.relation | /*ref*/PIL, F.K., and HOLWEG M. Linking product variety to order-fulfillment strategies. Interfaces, 2004, vol.34, no 5, p.394-403. | |
| dc.relation | /*ref*/PILLER, F. Mass customization: reflections on the state of the concept. International Journal of Flexible Manufacturing Systems, 2004, vol. 16, no 4, p. 313-334. doi:10.1007/s10696-005-5170-x. | |
| dc.relation | /*ref*/PIMMLER, T. U., and EPPINGER, S. D. Integration Analysis of Product Decompositions. In: Design theory and methodology, DTM’94: presented at the 1994 ASME Design Technical Conferences, 6th International Conference on Design Theory and Methodology, Minneapolis, Minnesota, September 11-14, 1994 (Vol. 68, p. 343). American Society of Mechanical. | |
| dc.relation | /*ref*/PINE II, J. B. Mass customization: the new frontier in business competition. 1°ed. Cambridge: Harvard Business Review, 1993. | |
| dc.relation | /*ref*/RAMDAS, K. Managing product variety: an integrative review and research directions. Production and Operations Management, 2003, vol.12, no 1, p.79-101. doi:10.1111/j.1937-5956.2003.tb00199.x. | |
| dc.relation | /*ref*/RANDALL, T., and ULRICH, K. Product variety, supply chain structure, and firm performance: Analysis of the US bicycle industry. Management Science, 2001, vol. 47, no. 12, p.1588-1604. doi:10.1287/mnsc.47.12.1588.10237. | |
| dc.relation | /*ref*/SALVADOR, F., and FORZA, C. Configuring products to address the customisation-responsiveness squeeze: a survey of management issues and opportunities. International Journal of Production Economics, 2004, vol. 1, no. 3, p. 273–291. doi: 10.1016/j.ijpe.2003.09.003. | |
| dc.relation | /*ref*/SALVADOR, F., FORZA, C., and RUNGTUSANATHAM, M. Modularity, product variety, production volume, and component sourcing: theorizing beyond generic prescriptions. Journal of Operations Management, 2002, vol.20, no 5, p.549-57. doi:10.1016/S0272-6963(02)00027-X. | |
| dc.relation | /*ref*/SCAVARDA, L. F.; BARBOSA, T. P. W. and HAMACHER, S.. Comparação entre as tendências e estratégias da indústria automotiva no Brasil e na Europa. Gestão & Produção, 2005, vol.12, no. 3, p.361-375. doi:10.1590/S0104-530X2005000300007. | |
| dc.relation | /*ref*/SCAVARDA, L.F., SCHAFFER, J., SCHLEICH, H., REIS, A.C., and FERNANDES, T.C. Handling product variety and its effects in automotive production. Proceedings of POMS – 19th Annual Conference of the Production and Operations Management Society, may 9-12 de 2008, La Jolla, California. | |
| dc.relation | /*ref*/SCAVARDA, L. F., REICHHART A., HAMACHER, S., and HOLWEG M. Managing product variety in emerging markets. International Journal of Operations & Production Management, 2010, vol. 30, no. 2, p.205-224. doi:10.1108/01443571011018716. | |
| dc.relation | /*ref*/SCHLEICH, H., SCHAFFER, J., and SCAVARDA, L.F. Managing complexity in automotive production. Proceeding of ICPR – 19th International Conference on Production Research, 2007, Valparaiso, Chile. | |
| dc.relation | /*ref*/SLACK, N. Flexibility as a manufacturing objective. International Journal of Operations & Production Management, 1983, vol.3, no 3, p.4-13. doi:10.1108/eb054696. | |
| dc.relation | /*ref*/STÄBLEIN, T., HOLWEG, M., and MIEMCZYK, J. Theoretical versus actual product variety: how much customisation do customers really demand? International Journal of Operations & Production Management,2011, vol. 31, no. 3, p.350-370. doi:10.1108/01443571111111955. | |
| dc.relation | /*ref*/STEWARD, D.V. The Design Structure System: a method for managing the design of complex systems. IEEE Transactions: Engineering Management, 1981, vol. 28, no 3, p.71–74. doi:10.1109/TEM.1981.6448589. | |
| dc.relation | /*ref*/STONE, R. B.; WOOD, K. L. and CRAWFORD, R. H. A heuristic method for identifying modules for product architectures, Design Studies, 2000, vol. 21, no 1, p.5-31. doi:10.1016/S0142-694X(99)00003-4. | |
| dc.relation | /*ref*/THOMPSON, D.V.; HAMILTON, R.W., and RUST, R.T. Feature fatigue: when product capabilities become too much of a good thing. Journal of Marketing Research, 2005, vol. 42, p.431-442, 2005. | |
| dc.relation | /*ref*/TON, Z.; and RAMAN, A. The effect of product variety and inventory levels on retail store sales: a longitudinal study. Production and Operations Management, 2010, vol. 19, no. 5, p.546-560. doi:10.1111/j.1937-5956.2010.01120.x. | |
| dc.relation | /*ref*/TU, Y. L.; XIE, S. Q. and FUNG, R.Y.K. Product development cost estimation in mass customization. IEEE Transactions on Engineering Management,2007, vol. 54, no 1, p.29-40. Doi:10.1109/TEM.2006.889065. | |
| dc.relation | /*ref*/U.S CENSUS BUREAU. The 2010 Statistical Abstract: Historical Statistics. 2010, [capturado em 13 dezembro de 2010] Disponível em <a href="http://www.census.gov/compendia/statab/hist_stats.html" target="_blank">http://www.census.gov/compendia/statab/hist_stats.html</a> | |
| dc.relation | /*ref*/WAN, X., EVERS, P.T., and DRESNER, M.E. Too much of a good thing: the impact of product variety on operations and sales performance. Journal of Operations Management, 2012, vol.30, no. 4, p.316-324. doi:10.1016/j.jom.2011.12.002. | |
| dc.relation | /*ref*/XIE, S.Q., XU, X., and TU, Y.L. A reconfigurable platform in support of one-of-a-kind product development. International Journal of Production Research, 2005, vol. 43, no. 9, p.1889-1910, 005. doi:10.1080/00207540412331325404. | |
| dc.relation | /*ref*/YANG, B., and BURNS, N.D. Implications of postponement for the supply chain.International Journal of Production Research, 2003, vol. 41, no. 9, p.2075-2790. doi:10.1080/00207544031000077284. | |
| dc.relation | /*ref*/YANG, B., BURNS, N. D., and BACKHOUSE, C.J. Postponement: a review and an integrated framework. International Journal of Operations & Production Management, 2004, vol. 24, no. 5, p.468-487, 2004. doi:10.1108/01443570410532542. | |
| dc.relation | /*ref*/YE, X., THEVENOT, H.J., ALIZON, F., GERSHENSON, J.K., KHADKE, K., SIMPSON, T.W. and SHOOTER, S.B. Using product family evaluation graphs in product family design. International Journal of Production Research,2009, vol. 47, no.13, p.3559-3585. doi:10.1080/00207540802183646. | |
| dc.rights | Derechos de autor 2016 Revista Ingeniería Industrial | es-ES |
| dc.source | Revista Ingeniería Industrial; Vol. 14 Núm. 2 (2015) | es-ES |
| dc.source | 0718-8307 | |
| dc.source | 0717-9103 | |
| dc.title | Análise da variedade de produto na indústria automotiva brasileira | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
