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Web 2.0 as Syndication

dc.creatorClarke,Roger
dc.date2008-08-01
dc.date.accessioned2019-04-25T12:41:18Z
dc.date.available2019-04-25T12:41:18Z
dc.identifierhttps://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762008000100004
dc.identifier.urihttp://revistaschilenas.uchile.cl/handle/2250/61049
dc.descriptionThere is considerable excitement about the notion of ’Web 2.0’, particularly among Internet businesspeople. In contrast, there is an almost complete lack of formal literatura on the topic. It is important that movements with such energy and potential be subjected to critical attention, and that industry and social commentators have the opportunity to draw on the eCommerce research literatura in formulating their views. This paper assesses the available information about Web 2.0, with a view to stimulating further work that applies existing theories, proposes new ones, observes and measures phenomena, and tests the theories. The primary interpretation of the concept derives from marketers, but the complementary technical and communitarian perspectives are also considerad. A common theme derived from the analysis is that of ’syndication’ of content, advertising, storage, effort and identity.
dc.formattext/html
dc.languageen
dc.publisherUniversidad de Talca
dc.relation10.4067/S0718-18762008000100004
dc.rightsinfo:eu-repo/semantics/openAccess
dc.sourceJournal of theoretical and applied electronic commerce research v.3 n.2 2008
dc.subjectDot.com
dc.subjectSocial networking
dc.subjectContent syndication
dc.subjectPay-per-click
dc.subjectAdSense
dc.subjectP2P
dc.subjectArchitecture of participation
dc.subjectCollective intelligence
dc.subjectWikis
dc.subjectFolksonomy
dc.subjectMonetisation
dc.subjectAJAX
dc.subjectArchitecture of collaboration
dc.subjectSocial syndication
dc.titleWeb 2.0 as Syndication


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