The first part of the paper discusses Wal-Mart’s adoption of RFID through the theoretical lens of the Resources, Processes, and Valúes (RPV) innovation theory. This part makes a theoretical argument that Wal-Mart adopted RFID as a sustaining innovation - an incremental improvement in supply chain identification technology. The second part reviews a representative sample of IS literature in order to investígate whether IS researchers have been influenced by Wal-Mart’s perspective on RFID. The literature review suggests that many IS researchers have also adopted Wal-Mart’s perspective on RFID. The third part argües that RFID technology has a potential to become a disruptive technology with a profound impact on business and society. Given this possibility, both researchers and practitioners are provided with two frameworks ("object oriented approach" and "visionary approach") which can help them to adopt a more forward-looking perspective in relation to RFID. The object oriented approach starts from the basic capabilities offered by RFID technology and attempts to determine how these capabilities can be used to créate a new RFID application. The visionary approach starts by assuming that RFID technology has reached its peak in terms of breadth of adoption and then tries to determine opportunities offered in this situation.