| dc.creator | Decker,Reinhold | |
| dc.creator | Scholz,Sören W | |
| dc.date | 2009-12-01 | |
| dc.date.accessioned | 2019-04-25T12:41:25Z | |
| dc.date.available | 2019-04-25T12:41:25Z | |
| dc.identifier | https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762009000300005 | |
| dc.identifier.uri | http://revistaschilenas.uchile.cl/handle/2250/61085 | |
| dc.description | Today, more and more companies are providing web-based product configuration systems in order to better meet individual customer preferences. In many cases, pre-defined product specifications are additionally offered to facilitate the corresponding choice decisions. Against this background, we present a Poisson regression approach for analyzing customer preferences and a genetic algorithm for determining preference-based default products. The basis for this is transaction data, as they are automatically generated when configuring a product online. The potentials of the suggested methodology are demonstrated by means of two case studies referring to different product categories. | |
| dc.format | text/html | |
| dc.language | en | |
| dc.publisher | Universidad de Talca | |
| dc.relation | 10.4067/S0718-18762009000300005 | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.source | Journal of theoretical and applied electronic commerce research v.4 n.3 2009 | |
| dc.subject | Customization | |
| dc.subject | Genetic Algorithm | |
| dc.subject | Poisson Regression | |
| dc.subject | Preference Analysis | |
| dc.subject | Product Configuration | |
| dc.subject | Web Usage Data | |
| dc.title | Preference Analysis and Default Optimization in Web-based Product Configuration Systems | |
