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  • Journal of Theoretical and Applied Electronic Commerce Research
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  • Journal of Theoretical and Applied Electronic Commerce Research
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Internet Shopping Behavior of Turkish Customers: Comparison of Two Competing Models

Author
Hamit Turan,Aykut

Full text
https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000100007
Abstract
In this Internet age, information technologies are increasingly penetrating our daily lives. Internet Shopping has become a daily activity for most of us. However, there are very limited studies to investigate cognitive factors influencing individuals’ online shopping behavior in a developing country context. In this study, two widely used socio-psychology based theories, the extended version of Technology Acceptance Model (e-TAM) and Theory of Planned Behavior (TPB), have been tested in Internet shopping context and the results are compared for a Turkish sample. The results have revealed significant theoretical relationships for all of the proposed paths in both theories, yet the Theory of Planned Behavior presented better fit indices and proven to be a more detailed explanatory framework.
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Discipline
Artes, Arquitectura y UrbanismoCiencias Agrarias, Forestales y VeterinariasCiencias Exactas y NaturalesCiencias SocialesDerechoEconomía y AdministraciónFilosofía y HumanidadesIngenieríaMedicinaMultidisciplinarias
Institutions
Universidad de ChileUniversidad Católica de ChileUniversidad de Santiago de ChileUniversidad de ConcepciónUniversidad Austral de ChileUniversidad Católica de ValparaísoUniversidad del Bio BioUniversidad de ValparaísoUniversidad Católica del Nortemore

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