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  • Journal of Theoretical and Applied Electronic Commerce Research
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  • Journal of Theoretical and Applied Electronic Commerce Research
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The Importance of Individual Characteristics on Consideration Sets for Online Auction Buyers

Author
Drake,John R

Hall,Dianne J

Byrd,Terry Anthony

Full text
https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000200003
Abstract
In this research, we extend online auction theory by considering set theory in terms of a staged buying process. Success of online auction marketplaces depends on the efficacy of individual buyers searching for and finding desired items for bidding. Searches that lead to consideration sets with too many or too few options may result in a suboptimal choice. Results from this study suggest that certain personal characteristics may impact the number of auctions considered when filtering the awareness set to the consideration set. The findings suggest that design and management of online auction marketplaces should be refined to facilitate these individual traits such that individual search strategies are maximized.
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Discipline
Artes, Arquitectura y UrbanismoCiencias Agrarias, Forestales y VeterinariasCiencias Exactas y NaturalesCiencias SocialesDerechoEconomía y AdministraciónFilosofía y HumanidadesIngenieríaMedicinaMultidisciplinarias
Institutions
Universidad de ChileUniversidad Católica de ChileUniversidad de Santiago de ChileUniversidad de ConcepciónUniversidad Austral de ChileUniversidad Católica de ValparaísoUniversidad del Bio BioUniversidad de ValparaísoUniversidad Católica del Nortemore

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