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dc.creatorMuhtaseb,Rami
dc.creatorLakiotaki,Kleanthi
dc.creatorMatsatsinis,Nikolaos
dc.date2012-12-01
dc.date.accessioned2019-04-25T12:41:41Z
dc.date.available2019-04-25T12:41:41Z
dc.identifierhttps://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762012000300004
dc.identifier.urihttp://revistaschilenas.uchile.cl/handle/2250/61163
dc.descriptionA user-centered approach in the development lifecycle of e- commerce websites is nowadays a crucial factor in the success of any on-line business. The purpose of this paper is twofold: a) to identify the factors that affect e-commerce website usability and b) to analyze the role of those factors in increasing the effectiveness of e-commerce web sites. Furthermore, it presents the application of a Multicriteria Satisfaction Analysis (MUSA) method to rank usability attributes in websites based on their competitiveness importance. A case study in eight e-tourism web-sites is presented as a demonstration of this work, the outcome of which will help usability specialists and e-commerce website developers to determine specific usability attributes that are more crucial to the overall usability and user satisfaction of a website. The results of the proposed approach suggest that for each e-commerce website certain usability attributes are likely to be more crucial to the success of the e-commerce website than others. Therefore, identifying the relevant usability attributes in advance through customers’ feedback can be a great advantage to website developers if they want to have an edge over other competitors.
dc.formattext/html
dc.languageen
dc.publisherUniversidad de Talca
dc.relation10.4067/S0718-18762012000300004
dc.rightsinfo:eu-repo/semantics/openAccess
dc.sourceJournal of theoretical and applied electronic commerce research v.7 n.3 2012
dc.subjectWeb usability
dc.subjectE-commerce
dc.subjectE-tourism
dc.subjectMulticriteria analysis
dc.subjectCustomer satisfaction analysis
dc.titleApplying a Multicriteria Satisfaction Analysis Approach Based on User Preferences to Rank Usability Attributes in E-tourism Websites


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