| dc.creator | Karjaluoto,Heikki | |
| dc.creator | Leppaniemi,Matti | |
| dc.date | 2013-04-01 | |
| dc.date.accessioned | 2019-04-25T12:41:43Z | |
| dc.date.available | 2019-04-25T12:41:43Z | |
| dc.identifier | https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762013000100002 | |
| dc.identifier.uri | http://revistaschilenas.uchile.cl/handle/2250/61172 | |
| dc.description | This study develops a framework for understanding user intentions and behaviors within a virtual world environment. The proposed framework posits that the intention to participate in virtual world is defined by a person’s 1) social identity, 2) attitude toward using the service, 3) subjective norms, 4) attitude toward advertising on the service and 5) enjoyment. The proposed model is tested using data (n=319) from members of the virtual world environment. The results support the multidimensional view of social identity and show a strong positive association between social identity and intention and social identity and behavior, and further, confirm the intention-behavior link. Moreover, the results indicate that social identity outweighs the significance of a person’s attitude and relevant subjective norms in explaining intention and behavior. The results also indicate that enjoyment strongly explains both ease of use and attitude. | |
| dc.format | text/html | |
| dc.language | en | |
| dc.publisher | Universidad de Talca | |
| dc.relation | 10.4067/S0718-18762013000100002 | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.source | Journal of theoretical and applied electronic commerce research v.8 n.1 2013 | |
| dc.subject | Social identity | |
| dc.subject | Virtual world | |
| dc.subject | Experiential service | |
| dc.subject | Enjoyment | |
| dc.subject | Intention | |
| dc.title | Social Identity for Teenagers: Understanding Behavioral Intention to Participate in Virtual World Environment | |
