• Journals
  • Discipline
  • Indexed
  • Institutions
  • About
JavaScript is disabled for your browser. Some features of this site may not work without it.
View Item 
  •   Home
  • Universidad de Talca
  • Journal of Theoretical and Applied Electronic Commerce Research
  • View Item
  •   Home
  • Universidad de Talca
  • Journal of Theoretical and Applied Electronic Commerce Research
  • View Item

Mobile Shopping Consumers' Behavior: An Exploratory Study and Review

Author
Saprikis,,Vaggelis

Markos,,Angelos

Zarmpou,Theodora

Vlachopoulou,Maro

Full text
https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762018000100105
Abstract
Abstract: Mobile Technology is creating a range of tremendous opportunities and new revenue streams for businesses across industry sectors through the delivery of chargeable mobile products and services via the deployment of innovative value-added solutions that exploit the commercial benefits of mobility. To keep up with the pace of change, companies increasingly want to understand the behavioral attitude of the modern mobile consumer. The aim of this paper is to find out users’ reaction towards different parameters that would influence their intention to utilize their mobile devices in order to purchase products and services online focusing on the current Greek reality. The extant literature focuses on understanding the factors that might affect consumers’ behavior intention to adopt m-shopping; these studies are mostly based on behavioral intention theories, such as Technology Acceptance Model, Diffusion of Innovation and Unified Theory of Acceptance and Use of Technology. In this study, new theoretical constructs are combined with existing evidence in order to extend the Technology Acceptance Model as it was initially established by Davis and later further enriched by other researchers. The proposed model includes behavioral intention, mobile skillfulness, enjoyment, anxiety, perceived usefulness, perceived ease of use, trust, relationship drivers, and innovativeness.
Metadata
Show full item record

Related items

Showing items related by title, author, creator and subject.

  • A Mobile Framework for Competence Evaluation: Innovation Assessment Using Mobile Information Systems 

    Ruano Mayoral, Marcos; Colomo Palacios, Ricardo; Gómez, Juan Miguel; García Crespo, Ángel. Journal of Technology Management & Innovation; Vol. 2 No. 3 (2007); 49-57
  • The Mobile Agility Framework: An Exploratory Study of Mobile Technology Enhancing Organizational Agility 

    Krotov,Vlad; Junglas,Iris; Steel,Douglas. Journal of theoretical and applied electronic commerce research v.10 n.3 2015
  • Income mobility: a characterization in Argentina using archetypes 

    Garrido, Nicolás; Marina, Adriana. Estudios de Economía; Vol 29 No 1 (2002): June; pp. 123-138
Discipline
Artes, Arquitectura y UrbanismoCiencias Agrarias, Forestales y VeterinariasCiencias Exactas y NaturalesCiencias SocialesDerechoEconomía y AdministraciónFilosofía y HumanidadesIngenieríaMedicinaMultidisciplinarias
Institutions
Universidad de ChileUniversidad Católica de ChileUniversidad de Santiago de ChileUniversidad de ConcepciónUniversidad Austral de ChileUniversidad Católica de ValparaísoUniversidad del Bio BioUniversidad de ValparaísoUniversidad Católica del Nortemore

Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister
Dirección de Servicios de Información y Bibliotecas (SISIB) - Universidad de Chile
© 2019 Dspace - Modificado por SISIB