| dc.creator | Vijay,T Sai | |
| dc.creator | Prashar,Sanjeev | |
| dc.creator | Sahay,Vinita | |
| dc.date | 2019-01-01 | |
| dc.date.accessioned | 2019-04-25T12:42:06Z | |
| dc.date.available | 2019-04-25T12:42:06Z | |
| dc.identifier | https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000100102 | |
| dc.identifier.uri | http://revistaschilenas.uchile.cl/handle/2250/61344 | |
| dc.description | Abstract:An exponential growth in the Indian e-commerce sector has attracted many national and international online retailers. Besides, price and promotional schemes, these e-retailers use website features - informativeness, entertainment and effectiveness of content, to differentiate from other players. This paper attempts to decipher the influence of hedonic and utilitarian shopping values and web atmospheric cues on e-satisfaction. From the survey findings, it is observed that web cues have greater influence in shaping e-satisfaction. Further, within the input variables effectiveness of information content has the largest influence on e-satisfaction. The study also highlights the importance of mediating role of e-satisfaction between shopping values, website features and e-loyalty. The paper suggests select marketing strategies for e-retailers. | |
| dc.format | text/html | |
| dc.language | en | |
| dc.publisher | Universidad de Talca | |
| dc.relation | 10.4067/S0718-18762019000100102 | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.source | Journal of theoretical and applied electronic commerce research v.14 n.1 2019 | |
| dc.subject | Shopping values | |
| dc.subject | E-retailing | |
| dc.subject | E-satisfaction | |
| dc.subject | E-loyalty | |
| dc.subject | Web informativeness | |
| dc.subject | Web entertainment | |
| dc.title | The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction | |
