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dc.creatorRondović,Biljana
dc.creatorDjuričković,Tamara
dc.creatorKašćelan,Ljiljana
dc.date2019-01-01
dc.date.accessioned2019-04-25T12:42:06Z
dc.date.available2019-04-25T12:42:06Z
dc.identifierhttps://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-18762019000100104
dc.identifier.urihttp://revistaschilenas.uchile.cl/handle/2250/61348
dc.descriptionAbstract:The aim of this paper is to examine the individual and interactive influence of organizational, technical and environmental factors on the diffusion of e-business in Montenegrin tourism organizations. In accordance with this goal a decision tree method is used in this paper. The results showed that organizational factors have the highest individual impact on e-business diffusion and that there is a strong interactive influence of organizational, information technology integration and external support factors. The obtained results provide important information for management and decision-making in conditions when diffusion of information technology innovation needs to be accelerated in such a way that instead of influencing only one group of factors, it affects several factors simultaneously which, in interaction with one another, lead to a greater degree of e-business diffusion.
dc.formattext/html
dc.languageen
dc.publisherUniversidad de Talca
dc.relation10.4067/S0718-18762019000100104
dc.rightsinfo:eu-repo/semantics/openAccess
dc.sourceJournal of theoretical and applied electronic commerce research v.14 n.1 2019
dc.subjectInformation and communication technology diffusion
dc.subjectE-business diffusion
dc.subjectDecision tree
dc.subjectManagement
dc.subjectTechnology-Organisation-Environment (TOE) framework
dc.titleDrivers of E-Business Diffusion in Tourism: A Decision Tree Approach


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