DOI: 10.7764/RDLC.16.1.133 Performance measurement in residential housing, at a company or project level, is usually assessed using financial performance indicators. There are other performance indicators that can be also applied to the construction industry. The literature review identified papers and reports that propose a set of indicators that can be applied to different areas. However, there is no evidence of a system that comprises the key performance indicators at the design-bid-build-delivery stages of the life-cycle of developer and homebuilder companies. Therefore, the main goal of this research is to create a model of performance indicators (at the strategic, tactical and operative levels), based on the production chain of a developer and homebuilder company. Once the theoretical proposal is set, a Delphi study is developed so a panel of 11 experts assesses and summarize the indicators that allow measuring the performance of Mexican developer and homebuilder companies.