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dc.contributorCAPESen-US
dc.creatorArruda Filho, Emílio José Montero
dc.creatorLima, Rosa Maria Chaves
dc.creatorLennon, Mark Michael
dc.date2014-09-24
dc.date.accessioned2019-05-03T13:21:30Z
dc.date.available2019-05-03T13:21:30Z
dc.identifierhttps://www.jotmi.org/index.php/GT/article/view/1615
dc.identifier10.4067/S0718-27242014000300008
dc.identifier.urihttp://revistaschilenas.uchile.cl/handle/2250/86945
dc.descriptionContemporary technology innovation is increasingly based on convergence and the multiple uses of products. This change is detailed in the literature about new product development, as well as that on systems integration. This article focuses on the factors that determine the justification for using advanced technology products in which the perceived value of the product is not based on its functionality, as much as on its hedonistic or social value as an “all-in-one” product. In this study, consumer behaviors toward the Apple iPad are analyzed using netnographic evidence taken from internet postings by the consumers themselves. Since Apple initially marketed the iPad as a revolutionary product, with integrated services and features, our analysis concentrates on how consumers perceived these new, innovative features, in an effort to justify their purchase of the product. Our findings indicate that consumers’ justifications are based not only on the iPad’s functionality, but also its hedonic traits, and its similarity to the previously released innovative product, the iPhone.en-US
dc.formatapplication/pdf
dc.languageeng
dc.publisherFacultad de Economía y Negocios, Universidad Alberto Hurtadoen-US
dc.relationhttps://www.jotmi.org/index.php/GT/article/view/1615/925
dc.rightsCopyright (c) 2014 Journal of Technology Management & Innovationen-US
dc.rightshttp://creativecommons.org/licenses/by/4.0en-US
dc.sourceJournal of Technology Management & Innovation; Vol 9, No 3 (2014); 106-119en-US
dc.sourceJournal of Technology Management & Innovation; Vol 9, No 3 (2014); 106-119es-ES
dc.source0718-2724
dc.subjectiPad; netnography; hedonism; utilitarianism; justification; new productsen-US
dc.titleHow to Justify Purchase of an iPad: Users of the Latest Launchen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por paresen-US


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