The Single Minute Exchange of Die (SMED), a process-based innovation originally published in the mid 1980s, involves the separation and conversion of internal setup operations into external ones. Although very important in increasing productivity SMED experiences are not very widespread in Ibero-America. Accordingly, this article has as its main objective to contribute to the literature addressing this less studied topic: SMED. A case study was put forward emphasizing a process-based view. The main finding is that by implementing SMED techniques the firm managed to eliminate wastefulness and non-added value activities worth around 360 000€, which is about 2% of the firm’s sales volume.