| dc.creator | Slongo, Luiz Antonio | |
| dc.creator | Blanck, Mery | |
| dc.creator | Brinkhues, Rafael Alfonso | |
| dc.creator | Oliveira, Rafael Mello | |
| dc.date | 2015-12-15 | |
| dc.identifier | https://www.jotmi.org/index.php/GT/article/view/1855 | |
| dc.identifier | 10.4067/S0718-27242015000400007 | |
| dc.description | Based on the concepts of Feature Fatigue, IT Fashion and IT Consumerization, this paper aims to investigate the relationships between them answering two questions: (1) does the phenomenon of IT Fashion result in Feature Fatigue? (2) Will the concept of Feature Fatigue cause the same effect when looking from the point of view of the IT Consumerization in the corporate environment? The research addresses these questions through two techniques: a laddering and a survey. Albeit tenuously, the results provide evidence that consumption motivated by IT Fashion leads to Feature Fatigue. This study contributes to management research by attempting at the phenomenon described from a multidisciplinary perspective, also contributing to management practice, specifically for marketing managers trying to understand the experiences and expectations of consumers, and also for IT managers engaged in the design of governance policies regarding the use of personal devices by employees in this context. | en-US |
| dc.format | application/pdf | |
| dc.language | eng | |
| dc.publisher | Facultad de Economía y Negocios, Universidad Alberto Hurtado | en-US |
| dc.relation | https://www.jotmi.org/index.php/GT/article/view/1855/996 | |
| dc.rights | Copyright (c) 2015 Journal of Technology Management & Innovation | en-US |
| dc.rights | https://creativecommons.org/licenses/by-sa/4.0 | en-US |
| dc.source | Journal of Technology Management & Innovation; Vol. 10 No. 4 (2015); 64-73 | en-US |
| dc.source | Journal of Technology Management & Innovation; Vol. 10 Núm. 4 (2015); 64-73 | es-ES |
| dc.source | 0718-2724 | |
| dc.subject | feature fatigue | en-US |
| dc.subject | IT fashion | en-US |
| dc.subject | IT consumerization. | en-US |
| dc.title | Feature Fatigue, IT Fashion and IT Consumerization - Is There a Relationship? | en-US |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Artículo revisado por pares | en-US |
