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Innovation in Retail Process: From Consumers’ Experience to Immersive Store Design

dc.creatorPantano, Eleonora
dc.creatorLaria, Giuseppe
dc.date2012-09-24
dc.identifierhttps://www.jotmi.org/index.php/GT/article/view/art276
dc.identifier10.4067/S0718-27242012000300016
dc.descriptionDue to the current advances in Information and Communication Technologies and consumers’ increasing interest in entertaining and interactive retail environments, the sector of retailing is forced to pursuit innovation to maintain existing consumers and attract new ones. Especially the use of virtual reality techniques offers tools for supporting the design of innovative systems capable of enhancing this process. The aim of this paper is to integrate the consumers’ experience in the development of innovation process for retailing. In particular, our findings highlight how the immersive technologies can be an efficient tool for pushing innovation in retailing. Therefore, the paper provides important issues for scholars and practitioners.en-US
dc.formatapplication/pdf
dc.languageeng
dc.publisherFacultad de Economía y Negocios, Universidad Alberto Hurtadoen-US
dc.relationhttps://www.jotmi.org/index.php/GT/article/view/art276/715
dc.rightsCopyright (c) 2012 Journal of Technology Management & Innovationen-US
dc.rightshttps://creativecommons.org/licenses/by-sa/4.0en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 7 No. 3 (2012); 198-206en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 7 Núm. 3 (2012); 198-206es-ES
dc.source0718-2724
dc.subjecttechnology managementen-US
dc.subjectinnovationen-US
dc.subjectvirtual realityen-US
dc.subjectretailingen-US
dc.subjectconsumer perceptionen-US
dc.titleInnovation in Retail Process: From Consumers’ Experience to Immersive Store Designen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por paresen-US


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