The paper aims to show new production tendencies, trying to find out if they can be seen under a sustainable innovation perspective and if their logical action presents a connection to Habermas’ Theory of Communicative Action. Considering the current innovation theories it is worth saying that specific approaches facing environmental sustainability are not common. Based on such scope, Industrial Ecology and Integrated Production Systems are highlighted. They are in the mainstream because they try to guide themselves not just by economic concerns, but also considering the articulation demand among different subjective and objective elements. The tendencies draw proposals to policies’ transformations – regarding production methods – by placing economical, social and environmental dimensions in an inseparable way. However, even though after analyzing systems we did not identify any relation to the “Theory of Communicative Action”, the habermasian approach is recognized as useful to innovation processes once achieved by consensus and mutual understanding.