Two conceptual frameworks have been analytically dominant in researching innovation dynamics in sustainability transition processes, namely technological innovation systems (TIS) and the multi-level perspective (MLP). The innovation systems has been principally concerned with emerging new technologies and their potential contribution to future sustainability, whereas MLP has been more strongly oriented toward reconstructing historical processes of sectorial change.In this perspective, this study aims to analyses how global climate change and environmental pressures impact on the governance of supply chain and the ripple effects on natural resource-intensive economies. Some initiatives are taken to address regulatory issues and reconcile decision-making tools on quality assurance program on value chains. This includes a multi-level perspective (MLP) as Carbon Disclosure Project (CDP) and technological innovation systems (TIS) as Geographic Information System (GIS) used as a tracking system for monitoring sustainable practices.The paper discuss the drivers of sustainable beef production system, mainly in Legal Amazon, Brazil, and requirements from a largest retailer aligned to Brazilian public policies. This study presents three distinct strategies: (1) government and public policies to control deforestation related to beef cattle production system, (2) economic approach related to transnational supermarket chain and sustainability initiatives, (3) collective action for decision-making by multiple drivers