Management of Sustainable Innovation in an Internationalized Company
De Menezes, Uiara Gonçalves
The main objective of this study was to identify the main forms of management of sustainable technological innovation and examine the relation of these practices with the increased competitiveness of the Brazilian chemical industry in the international market. To conduct this research, we examined the management practices of a chemical industry located in southern Brazil through the descriptive and qualitative case study, using semi-structured interviews with those responsible for the company’s innovation management and analyzing secondary data. The analyses of the survey results with respect to the relation between the sustainable technological innovation management and the increased international competitiveness of the chemical industry were not conclusive. The data only show that the management practices of sustainable innovation may represent motivations for seeking international partnerships and innovations that can be converted into business opportunities in the domestic and international market.