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dc.contributorUniversidade de São Pauloen-US
dc.creatorSpagnol Fedoce, Rosângela
dc.creatorMoraes, Renato de Oliveira
dc.creatorPiqueira, Jose R C
dc.date2015-07-27
dc.date.accessioned2019-05-03T13:21:56Z
dc.date.available2019-05-03T13:21:56Z
dc.identifierhttps://www.jotmi.org/index.php/GT/article/view/1659
dc.identifier10.4067/S0718-27242015000200001
dc.identifier.urihttp://revistaschilenas.uchile.cl/handle/2250/87147
dc.descriptionThe mobile value added service (MVAS) is a method of differentiation in the mobile telephone market and represents approximately 30% of the mobile network operator (MNO)'s revenue. The Brazilian MVAS sector consists of the content provider, the MNO, and the integrator. This paper aims to examine this sector by analyzing two main stakeholders: the MNOs and the integrator. We conducted a case study in the main Brazilian integrator and administered a questionnaire to managers/consultants of four MNOs that represent 74.1% of the national market share. The results indicate that the integrator has developed knowledge management, intellectual capital and competitive intelligence, operating as a business enabler and creating competitive advantage for this sector. The analysis of the collected data has been more relevant than the capacity of the integration platform. These collaborative relationships have consolidated this market as an ecosystem that operates according to the concept of coopetition.en-US
dc.formatapplication/pdf
dc.languageeng
dc.publisherFacultad de Economía y Negocios, Universidad Alberto Hurtadoen-US
dc.relationhttps://www.jotmi.org/index.php/GT/article/view/1659/960
dc.rightsCopyright (c) 2015 Journal of Technology Management & Innovationen-US
dc.rightshttp://creativecommons.org/licenses/by/4.0en-US
dc.sourceJournal of Technology Management & Innovation; Vol 10, No 2 (2015); 1-8en-US
dc.sourceJournal of Technology Management & Innovation; Vol 10, No 2 (2015); 1-8es-ES
dc.source0718-2724
dc.subjectMobile telephony market; Mobile value added service (MVAS); Knowledge management; Competitive intelligence.en-US
dc.titleKnowledge Management as a Competitive Advantage to the Brazilian MVAS Ecosystemen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por paresen-US


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