The research team is currently working on defining a suitable path towards the design and implementation of a Living Lab for developing, testing and demonstrating innovations in sustainable transport operations. There are several examples that focus on transport and mobility, either addressing individual or freight transport. The combination of both topics is seen as a unique chance to find new ways for a sustainable transport system and mobility behavior. The region of Upper Austria is used as a research case in order to demonstrate results and findings of an applied research project, called “Mobility Lab Upper Austria.”