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dc.creatorDi Serio, Luiz Carlos
dc.creatorBento, Robson Dantas
dc.creatorMartins, Guilherme
dc.creatorDuarte, André Luis de Moura Castro
dc.date2011-06-25
dc.identifierhttps://www.jotmi.org/index.php/GT/article/view/cas34
dc.identifier10.4067/S0718-27242011000200015
dc.descriptionThis work seeks to assess the outsourcing process adopted by Philips for producing LCD televisions. The authors used the Resource-based Theory and the Transaction Cost Theory for analyzing the case. Based on industry data and interviews with ten of the company’s senior executives, this study sought to understand how the decision making process was carried out and how it affected the company's activities in the field of LCD televisions. Philips has lost its competitiveness in the Brazilian market – it went from being the leader in 2006 to fourth place in 2009, both as far as regards its sales volume and value. The executives pointed out that the LCD panel is an important resource and that its supply by third parties represented a high transaction cost. The results illustrate the complementarity that exists between the RBT and TCT theories in a competitive environment that has few players.en-US
dc.formatapplication/pdf
dc.languageeng
dc.publisherFacultad de Economía y Negocios, Universidad Alberto Hurtadoen-US
dc.relationhttps://www.jotmi.org/index.php/GT/article/view/cas34/633
dc.rightsCopyright (c) 2011 Journal of Technology Management & Innovationen-US
dc.rightshttps://creativecommons.org/licenses/by-sa/4.0en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 6 No. 2 (2011); 218-229en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 6 Núm. 2 (2011); 218-229es-ES
dc.source0718-2724
dc.subjectOutsourcingen-US
dc.subjectResource-based Theoryen-US
dc.subjectTransaction Cost Theoryen-US
dc.subjectCase study.en-US
dc.titleStrategic Outsourcing? The Philips Case in the LCD TV Marketen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US


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