Best Practices in Brazilian Companies
dos Reis Machado, Catia
França de Abreu, Aline
Neto, Manoel Agrasso
Competitive intelligence (CI) is a systematic and ethical collection, analysis, dissemination and management of information about the external environment that may affect the plans, decisions and operations of the organization. Knowledge management (KM) can be seen as a tool to promote organizational knowledge through the use of activities designed to identify, create, store, share and use knowledge. Companies face a challenge in the era of knowledge, it is the extraction and management of knowledge produced by people in the organization. CI and KM combined generates organizational intelligence. The exploratory study, based on literature and multicase study, we sought to identify best practices in processes of CI and KM in Brazilian companies. We identified practices related to the CI design process, the stages of the CI, the use of networks, and knowledge management. We also identified, points of attention on the internal/external organizational environment.