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dc.contributoronline trust, research trends, literature reviewen-US
dc.creatorBauman, Antonina
dc.creatorBachmann, Reinhard
dc.date2017-07-22
dc.date.accessioned2019-05-03T13:22:29Z
dc.date.available2019-05-03T13:22:29Z
dc.identifierhttps://www.jotmi.org/index.php/GT/article/view/2456
dc.identifier10.4067/S0718-27242017000200008
dc.identifier.urihttp://revistaschilenas.uchile.cl/handle/2250/87378
dc.descriptionThis paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: (1) green trust, (2) trust recovery, and (3) the role of ethics in developing online trust.en-US
dc.formatapplication/pdf
dc.languageeng
dc.publisherFacultad de Economía y Negocios, Universidad Alberto Hurtadoen-US
dc.relationhttps://www.jotmi.org/index.php/GT/article/view/2456/1079
dc.rightsCopyright (c) 2017 Journal of Technology Management & Innovationen-US
dc.rightshttp://creativecommons.org/licenses/by/4.0en-US
dc.sourceJournal of Technology Management & Innovation; Vol 12, No 2 (2017); 69-79en-US
dc.sourceJournal of Technology Management & Innovation; Vol 12, No 2 (2017); 69-79es-ES
dc.source0718-2724
dc.subjecten-US
dc.titleOnline Consumer Trust: Trends in Researchen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeen-US


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