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dc.creatorKachba, Yslene Rocha
dc.creatorPlath, André Mathias
dc.creatorFerreira, Marcelo Gitirana
dc.creatorForcellini, Fernando Antonio
dc.date2012-12-19
dc.identifierhttps://www.jotmi.org/index.php/GT/article/view/art286
dc.identifier10.4067/S0718-27242012000400008
dc.descriptionThe purpose of this research is to relate competitiveness through productivity on Small and Medium Enterprises (SMEs) with the level of quality that these companies are and the market segment they serve. The methodology used was a multiple case study using questionnaires and systematic observations in SMEs. Results showed that the quality of the companies surveyed is determined by the market segment in which they operate. Quality management is based on the end customer and the view of entrepreneurs look beyond the premises of their companies. The importance of this research is to relate the market segment with the quality level used in SMEs, a strategy required for the current competitiveness.en-US
dc.formatapplication/pdf
dc.languageeng
dc.publisherFacultad de Economía y Negocios, Universidad Alberto Hurtadoen-US
dc.relationhttps://www.jotmi.org/index.php/GT/article/view/art286/734
dc.rightsCopyright (c) 2012 Journal of Technology Management & Innovationen-US
dc.rightshttps://creativecommons.org/licenses/by-sa/4.0en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 7 No. 4 (2012); 103-111en-US
dc.sourceJournal of Technology Management & Innovation; Vol. 7 Núm. 4 (2012); 103-111es-ES
dc.source0718-2724
dc.subjectquality managementen-US
dc.subjectmarket segmenten-US
dc.subjectcompetitiveness.en-US
dc.titleAlignment of Quality Management in SMEs with the Market Performanceen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por paresen-US


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