| dc.creator | Rondan-Cataluña, F. Javier | |
| dc.creator | Sanz-Altamira, Borja | |
| dc.creator | Peral-Peral, Begoña | |
| dc.date | 2017-12-31 | |
| dc.identifier | https://www.jotmi.org/index.php/GT/article/view/2104 | |
| dc.identifier | 10.4067/S0718-27242017000400001 | |
| dc.description | One of the fundamental and most commonly used communication tools by the generation Y or Millennials are online social networks. The first objective of this study is to model the effects that exercise social participation, community integration and trust in community satisfaction, as an antecedent of routinization. Besides, we propose as a second objective checking if gender roles proposed to underlie the different behaviors that develop social network users. An empirical study was carried out on a sample of 1,448 undergraduate students that are SNS users from Generation Y. First, we applied a structural equation modeling approach to test the proposed model. Second, we followed a methodology using a scale of masculinity and femininity to categorize the sample obtaining three groups: feminine, masculine, and androgynous. | en-US |
| dc.format | application/pdf | |
| dc.language | eng | |
| dc.publisher | Facultad de Economía y Negocios, Universidad Alberto Hurtado | en-US |
| dc.relation | https://www.jotmi.org/index.php/GT/article/view/2104/1095 | |
| dc.rights | Copyright (c) 2017 Journal of Technology Management & Innovation | en-US |
| dc.rights | https://creativecommons.org/licenses/by-sa/4.0 | en-US |
| dc.source | Journal of Technology Management & Innovation; Vol. 12 No. 4 (2017); 1-9 | en-US |
| dc.source | Journal of Technology Management & Innovation; Vol. 12 Núm. 4 (2017); 1-9 | es-ES |
| dc.source | 0718-2724 | |
| dc.subject | sex roles | en-US |
| dc.subject | masculinity | en-US |
| dc.subject | femininity | en-US |
| dc.subject | androgyny | en-US |
| dc.subject | social networking sites (SNS) | en-US |
| dc.subject | Generation Y | en-US |
| dc.title | Gender roles in social network sites from generation Y | en-US |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Artículo revisado por pares | en-US |
